We believe in Renewable and Sustainable Beauty.

Getting back to the roots ...

Founder, David Hanen, has dedicated his career to the art of hair and beauty. From his beginnings as a salon stylist to a successful salon owner, David possessed a fascination with product formulation. This intense interest inspired him to explore organic chemistry.

Following his passion, David created Loma and today he is recognized as a leader in the formulation of pure, organic and sustainable beauty products. Loma pioneered and set the standard for the use of Certified Organic Aloe Vera Gel, the primary base for all Loma products.

What makes Loma unique is the belief that it’s not just about style; but healthier, stronger, shinier hair. Loma hair care products are high performing with naturally healing, organic ingredients and essential oil based fragrances that embrace this belief. All at a price that rivals retail outlets while delivering performance that far exceeds them!

Loma is made in the USA, loma prints theirs own bottles, blends their own products and fills their own bottles! This process makes Loma one of the last independently owned and operated brands in the professional beauty industry actually manufacturing 100% of its own products.

Each product is hand crafted in small batches ensuring purity. Nothing is outsourced to keep prices affordable and reasonable.

From the beginning in 1991, product purity is at the forefront, all Loma products are Paraben and Gluten free, Sulfate free cleansing and Sodium Chloride free, and all products are good for your hair and skin!

We invite you to experience the difference of Loma!